PROVIDES COMFORT FOR INDONESIAN FAMILY, ARISTON LAUNCHES THE FIRST SMART WATER HEATER IN INDONESIA
Providing maximum comfort and convenience to consumers' homes has been Ariston's priority for more than 90 years. Ariston, a brand of the leading international company Ariston Thermo Group, is here to meet the increasing demand for water heaters, as well as to provide solutions for the needs of warm baths for Indonesian families, especially those with infants and the elderly. Ariston is always responsive and ready to serve the needs of Indonesian families in providing high-quality water heater solutions with high-quality technology that has been tested, and always prioritizes maximum safety and durability to provide maximum comfort.
Ariston sees and realizes the positive response from consumers regarding the increasing trend of "Smart Home" around the world including Indonesia, which offers comfort, convenience and security for its users. The concept of "Smart Home" is proven to offer benefits that are able to improve the quality of people's lives to live easier and more comfortably through the technology they have. On February 19, 2020, at the Ritz Carlton Pacific Place Hotel in Jakarta, Ariston launched the first "Smart Water Heater" in Indonesia, which was also attended by Ario Pratomo, Tech Reviewer, Jacopo Guazzarotti, President Director of PT Ariston Thermo Indonesia and Erwin Lim, Marketing Director PT Ariston Thermo Indonesia.
"Indonesian families must be ready to face technological developments such as "Smart Home", which is here to facilitate people's daily lives in almost every aspect, including household appliances. We must take advantage of this development and maximize it for our lives", said Ario Pratomo , Technology Reviewer. "This is something new for me, a water heater that is integrated with "Smart Home". Moreover, I am well aware that a warm bath is very important, especially for people like me who have babies at home. Ariston has made a sophisticated breakthrough for water heaters and I am sure it will provide comfort for our lives at home,” he added.
Water heaters have an important role in household appliances, especially for families who have family members with babies and the elderly, because a warm bath is something important for them. In addition, many benefits of taking a warm bath are important for consumers, both from a health perspective and from a psychological point of view.
"We are proud to be the pioneer of the first Smart Water Heater in Indonesia. In the presence of Andris2 Top Wi-Fi products equipped with the Ariston Net mobile apps, now the convenience of using a water heater is at your fingertips. Not to be missed, Ariston provides a special lifetime warranty for Andris2 Top WiFi which is equipped with a titanium heating element for strong durability," said Erwin Lim. "Together with Andris2 Top Wi-Fi, we also launched the Andris2 and Slim2 product range to accommodate various needs of Indonesian families. We always give our best to provide comfort and improve the quality of life for Indonesian families through the features we provide with various new solutions," he added.
The Andris2 and Slim2 product ranges were also launched at the same event: Slim2 Double Power with 2 electric power options and Eco Evo technology, Andris2 Lux which has long durability thanks to the Incoloy Enamel coating on the heating element and TitanShield Technology, Andris2 RS MT / Andris2 R MT with AG+ Technology that can prevent the growth of fungi and bacteria, as well as a range of other products.
As proof of Ariston's commitment to providing comfort for all Indonesian families, Ariston officially also introduced its global communications campaign in Indonesia "The Ariston Comfort Challenge". More than just a campaign, it's an adventure - a mission - with the aim of supporting the Global Warming research team from the University of Copenhagen, working in the extreme conditions in Greenland. Ariston built a modular house (the Ariston Comfort Zone) equipped with Ariston's finest products, set in the middle of remote and chilly Disco Island, where the temperature in the area reaches -19 and -40 degrees in winter.
"The Ariston Comfort Challenge" is a campaign that we are very proud of! This new movement allows Ariston to once again prove our commitment to always provide comfort for everyone, even in the most extreme places on earth. We are proud that we have succeeded in improving the quality of life and performance of scientists, who have sacrificed their comfort to devote themselves to researching the earth. This campaign has clearly succeeded in demonstrating the superiority of Ariston's optimal product performance and strong product resistance," said Erwin Lim.
Through this project, it is proven that Ariston always provides the highest and best quality through its products, because it is proven, through this campaign, that Ariston's products are able to work well and succeed in providing comfort for everyone even in the most extreme conditions in the world.