Ariston–an international trademark of Ariston Thermo Group, a leading global company in the thermal comfort sector, collaborates in a regional partnership with Juventus, the world's most renowned Italian football club based in Turin in September 2021.

 

"Challenges Deserve Champion" is a claim that both of them firmly hold on to in this partnership, encapsulating the mindset shared by these two companies.

 

Challenges are not always associated with sports, but also from completely different fields such as technology and performance. The word ‘challenge’ is a value shared by Ariston and Juventus, which shows an attitude to always strive for higher excellence.

 

The mutual view on this challenge is also reinforced by the word 'Champion', which relates to their people. To face every challenge, Ariston and Juventus each possess a team with passion, enthusiasm, and attitude to become champions in their respective fields.

 

Ariston works only with the best partners who share the same values—those who always turn challenges into opportunities, and most importantly, those who always conquer challenges to become winners in their fields. Ariston's mentality is seen as being in line with the values held by Juventus. Both companies share significant values and missions: constantly conquering laborious challenges, having a strong strategy and determination to become a champion, and persistence.

 

“I am very proud to announce that Ariston, a leader in international trademark, collaborates with Juventus, the world's leading football club. Both Ariston and Juventus are Italian brands that have proven their capability to be winners in their respective fields,” said Paolo Merloni, Chairman of Ariston Thermo Group. “Challenge is a value deeply rooted in the culture of Ariston and Juventus. Ariston aspires to ensure Comfort Always On, thanks to its products, solutions, and pre- and post-sales support. Likewise with Juventus who always strive to achieve extraordinary results," he added.

 

At the same event, Juventus Chief Revenue Officer, Giorgio Ricci also stated, “We are delighted to welcome Ariston into the Juventus family. This collaboration is the result of great synergy, combining Italian heritage and innovation.”

 

For the Indonesia launch, Erwin Lim as the Managing Director of Ariston Thermo Indonesia also expressed, "We hope that this partnership will give birth to new ideas for the coming seasons and will be useful for the developing markets."

 

In line with the shared mission of the two Challenge Deserves Champions brands, Ariston Thermo Group always proves that they provide a range of high-quality products that have been tested globally for more than 90 years, starting in the 1930s in the thermal industry. The Ariston Thermo Group today is the global thermal market leader for the domestic, commercial, and industrial markets.

 

“Ariston Indonesia has been committed and consistently provides comfort for families in Indonesia through the products we offer. Currently, we are the leader in the water heater category in Indonesia,” said Erwin Lim, the Managing Director of Ariston Thermo Indonesia. Ariston is the market leader in the water heater category in Indonesia with a 67% market share.

 

“Bringing sustainable comfort has always been our vision for everyone, where we provide high-quality water heater solutions with proven high-quality technology, and always prioritize safety and maximum durability to provide maximum comfort. Thanks to advanced technology research and development, we are always able to provide innovation for our product range that can always create breakthroughs," added Erwin.

 

Ariston launched the first smart water heater in Indonesia in 2020, Andris2 Top Wi-Fi. Offering the first water heater equipped with Wi-Fi and a mobile application that can be accessed anywhere and anytime, Andris2 Top Wi-Fi is also enhanced with a titanium heating element for strong durability and a guaranteed lifetime warranty.

 

Ariston also completes its innovative product range through the Ariston Slim2 Double Power with 2 electric power choices and Eco Evo technology to accommodate the various needs of Indonesian families.

 

Maintaining consistency in providing the best solutions for water heaters and providing comfort for everyone, the Ariston Comfort Challenge has proven that Ariston products can provide comfort for researchers in Greenland who are faced with extreme conditions.

 

Through this mission, Ariston has donated and built a modular house (the Ariston Comfort Zone) as a warm refuge for a group of scientists from Copenhagen University involved in climate change studies on Disco Island, a remote and cold island where the temperature in the area reaches -19 to -40 degrees Celsius in winter.

 

With the implementation of this project, it is shown that Ariston always provides the most superior quality through its products. Through this campaign, Ariston can work well and successfully provide comfort for everyone even in extreme and severe conditions.

 

“I am proud of what Ariston Thermo Indonesia has achieved as the market leader in the water heater category in Indonesia. We ensure innovation and adaptation will go on, and serving the best must always continue; so that customers are always certain who to trust,” concluded Erwin Lim, the Managing Director of Ariston Thermo Indonesia.